Shopify Review 2023

There has been a fast-growing number of online store-building tools; however, Shopify has been the most popular e-commerce tool available. Now, the question remains, ‘Is Shopify the right fit for you?’ We are sure this Shopify review 2023 will help you find out.

If eCommerce is your main source of earnings, you may consider choosing an online store with the best customer support. In addition, you will need an extensive set of features for eCommerce that helps a store grow.

Also, you will need a creative website creator in the same place. Shopify, a platform that explicitly promotes eCommerce, offers all these and more.

This review of Shopify will help you understand everything you need to know about it and determine if it’s the best option for your business.

About Shopify

Shopify is the top-most leading cloud-based and multi-channel commerce platform that allows you to build a shopping website online for businesses of all sizes.

The e-commerce platform came into play in 2006 and has since become one of the most powerful eCommerce platforms. It has 1,000,000 online merchants and powers over 800,000 businesses in about 150 different countries.

This platform offers all the business tools you will ever need in one place. Also, Shopify serves to help design, build, and manage stores across diverse sales channels. These will include the media, web and mobile, marketplace, etc.

This platform has been and is still in use by top brands such as Tesla Motors, LA Lakers, Google, Kanye West, the New York Exchange, Nestle, Red Bull, etc.

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Who is Shopify For?

Shopify is advanced, fully hosted, leading eCommerce platform designed for business owners of all sizes. It is an ideal opportunity for business owners who sell products and services.

Shopify is ideal also for businesses that sell digital goods or products as well as physical goods requiring a minimal amount of configuration.

It is also ideal for businesses selling either one or a handful of products. Also, it is suitable for stores that have extensive inventories and sell a wide variety of products.

Basically, Shopify offers impressive features for every ideal user. All you have to do is decide what services you want to provide, set up your store and explore the various themes and their exciting features.

How Does Shopify Work?

Basically, Shopify is a Software-as-a-Service (SaaS) eCommerce solution. This means that the platform comprises all you need to create a website for your business.

Shopify organizes the layout and appearance of your store through themes. It allows you to name your business, add and list products for sale, and receive payments.

Shopify offers you the essential tools to set up and run an eCommerce business. Shopify requires you to create a storefront, lay out your products, engage with customers, receive payments, and much more to begin your business.

Simply, Shopify facilitates the process of selling over the web with ease.

The platform works with third-party web-hosting providers and credit card processing gateways. Also, while you keep your site up and running, Shopify works to allow you to integrate additional channels such as eBay, Amazon, or Facebook.

It also provides customer support tools like live chat.

However, the big question borders on how to start an online store with Shopify and know if Shopify is the best fit for your business. This Shopify Review 2023 will help you determine if this is the eCommerce platform most suitable for your business.

Why Choose Shopify?

If you are still uncertain about why you need to choose Shopify over all other eCommerce platforms, here are a few benefits of using Shopify:

  • Shopify is one of the easiest and fastest ways to get your business online.
  • It comes with all the essential tools to start an online business.
  • Not only do you give your business the ability to sell and thrive online, but you can also sell in a physical or popup store. Also, you can sell at remote locations using a mobile device.
  • You gain access to a large community of other merchants, developers, and experts.
  • It is quite affordable.
  • With the best practices of SEO, social media marketing, conversion tracking, secure features, and the PCI-compliant payment process, the platform already aims at promoting online selling. You don’t have to do so much anymore.

There are tons of reasons you need to use Shopify. As we advance, we will learn more by understanding most of Shopify’s offers in this Shopify review 2023 article.

What Can You Sell On Shopify?

There are tons of things you can sell on Shopify. This ranges from physical products, digital products, or drop-shipped products.

Below are a variety of products Shopify users can sell on the eCommerce platform:

  • Handcrafted goods
  • Home goods
  • Ebooks
  • Giftcards
  • Outdoors gear
  • Online classes
  • Digital products
  • Travel products
  • Beauty supplies
  • Clothing
  • Jewelry
  • Fitness Accessories
  • Events
  • Baby and maternity products
  • Kitchenwares
  • Automotive accessories
  • Pet products

Things you cannot sell on Shopify

  • Alcohol
  • Tobacco
  • E-cigarettes
  • Fireworks
  • Drugs
  • Video game currency or credits
  • Firearms
  • Weapons

How Much Does Shopify Cost?

Shopify offers three pricing plans:

  • Shopify basic – costs $29 per month with 2. This pricing plan is for people starting small businesses who need some eCommerce functionality.
  • Primary Pricing – costs $79 per month. This pricing plan is for people with rapidly growing businesses and requires a more robust website. This plan comes with features such as gift cards and old cart recovery.
  • Advanced Shopify – costs $299. This pricing plan is for people with medium-sized to large online businesses looking to grow more.

Other Shopify Pricing Options

If you are not able to afford either of the classes, then you may consider either of the following options:

  • Shopify Lite – The Shopify Lite option costs $9 per month. However, it is an excellent option for beginners using the eCommerce platform. However, you can chat with customers, create invoices and accept credit cards.
  • Shopify Plus – Shopify Plus is for big businesses that need more robust features, some of which include website hosting and ensuring that your site is protected when traffic surges. This plan costs $2,000 per month.

Shopify Features

The following are the amazing Shopify features:

Online Storefront Features

  • Product catalog and listings – make products easy to browse. It consists of listings with descriptions, photos, 360-degree views, and videos.
  • Bulk product upload – allows admins to upload products in bulk using Spreadsheets.
  • Search and filter – eases product (filter product) searches for visitors
  • Product variation – to easily list and browse through products with variations.
  • Website integration – to fuse an existing company blog or website into the online store.
  • Product management – to easily update the product catalog
  • Branding – to create or put together a customer experience of the business or brand across social media, website, physical store, etc.
  • Mobile storefront – eases access to shop on mobile devices.
  • Subscriptions and downloads – incorporates soft good products such as subscriptions, downloads, and free trials.
  • Visual customization – users get to customize the look and feel storefront to their taste.

Online Shopping Cart Features

  • Paypal integration – to connect with PayPal’s online payment system.
  • Single-click checkout –  makes it easy for returning customers to checkout using their registered payment with one click.
  • Returns and refunds – to manage product returns, exchanges, and refunds.
  • eCommerce security – works to put security measures in place.

eCommerce Marketing Features

  • Promotions and discounts – tools to offer and redeem coupons, promotional codes, and time-based discounts.
  • Product reviews allow customers to post reviews and ratings for individual products.
  • Customer registration allows customers to create an account with their email address, contact, shipping, and payment information.
  • SEO – offers templates to create the right website
  • Social commerce integration – to fuse with social media to allow customers to share products, shop for products, and view ads within their social media networks.

eCommerce Business Management Features

  • Order processing – tools for order processing
  • Shipping – tools for order fulfillment of physical products
  • Inventory management – tools for managing inventory
  • Custom functionality – to customize the functionality of their eCommerce operation with custom code or add-ons.

Shopify Offerings

Shopify offers an array of free and paid additional tools to boost your journey to success in the eCommerce business.

We will run through a list of the fantastic Shopify offerings. Find them below:

  • Facebook ad integration – for driving paid traffic to your site
  • Google ad integration – for PPC campaigns for paid Google traffic
  • Shopify ping apps – app to reach more customers and chat with your team
  • Business name generator – provides ideas for store names when you don’t know the proper name to give to your store.
  • Stock photography – for access to numerous free stock photos to use for your storefront
  • Themes – tons of free and paid options to use for customization

Shopify eCommerce Tools and Sales Features

The following are a range of tools Shopify offers:

  • Shopify reporting analytics
  • Multi-channel and Omnichannel
  • Shopify inventory management
  • ERP integration
  • Shopify CRM integration
  • Shopify POS integration
  • Marketplace integration
  • Shopify accounting integration
  • Shopify payment and shipping

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Best Shopify Apps

Shopify offers valuable tools and apps to help increase sales and further promote your business and traffic to your site.

The following are the best Shopify apps:

  • Oberlo –  for dropshipping
  • Kit – for media marketing
  • Printful – for print-on-demand dropshipping
  • Hubspot CRM – for setting up your sales and marketing strategy
  • Seguno – for Email Marketing
  • Plugin SEO – SEO power tools for traffic & sales
  • Form Builder – for receiving custom forms, feedback, easy payment, donation, and order
  • Product Reviews – for sharing your customer’s experience
  • Smile – for designing a loyalty program with points, referrals & VIP rewards
  • Shopify POS – to unify online and in-person sales.

Shopify 2023 Updates

One of the reasons Shopify has been relevant and on top of the list of the best eCommerce platforms is its constant innovative capability. This section of the Shopify reviews app discusses some of the most exciting Shopify updates that will help your business thrive in 2023.

  • Shipping speeds at customer checkout – This update works to help you gain customers, especially ones who want their goods quickly. This feature could have a rate that customers can select at check out during purchase.
  • Include Country-specific tax in product prices – This update allows Shopify to automatically calculate and add tax depending on the customer’s country.
  • View your real-time store activity with Live View – This feature serves to help track your store’s performance in real time from any device. This is usually useful during high-traffic periods for your store.

What are Shopify’s Pros and Cons?

This section discusses the pros and cons of using Shopify.


  • Built-in payment processor
  • Provision of guides and documentation
  • Accepts different currencies
  • Effective inventory system
  • Free and paid apps and dreams
  • Drag-and-drop theme builder
  • Stellar customer support
  • SEO-friendly
  • Easy to use
  • Low start-up cost and a plan for everyone
  • Good for dropshipping
  • Numerous support options
  • Numerous apps
  • Free features
  • It is on a cloud network
  • Low barrier to entry
  • Effective marketing tools


  • Expensive add-ons
  • Transaction fees for third-party payments
  • Limited blogging tools


Shopify is an excellent eCommerce tool for business owners wishing to set up their businesses online. We recommend Shopify eCommerce to our readers; however, you must research before committing to the software. Also, it may help to thoroughly read our Shopify review 2023 before committing to the platform. You may have encountered numerous Shopify reviews, but we hope our review for Shopify offers the answers to all your questions about Shopify Review 2023.

FAQs Shopify Review 2023

What is Shopify?

Shopify is the top-most leading cloud-based and multi-channel commerce platform that allows you to build a shopping website online for businesses of all sizes.

Is Shopify good for beginners?

Is Shopify a good platform for beginners in eCommerce? Yes, Shopify is one of the best and most user-friendly eCommerce for beginners.

Is Shopify a good platform for beginners in eCommerce?

Yes, Shopify is one of the best and most user-friendly eCommerce for beginners. Shopify is for anyone who wants to start an eCommerce store and quickly drive online sales.

What are Shopify alternatives?

●     Wix
●     Squarespace
●     BigCommerce
●     Easy Digital Downloads
●     MemberPress
●     OpenCart
●     Weebly
●     Web.com
●     Magneto
●     Ecwid

What Is Shopify Lite?

Another version of Shopify for users who don’t need a full online store.



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